My Research Approach
01
Understand Strategy
Before jumping into execution mode, I take a step back to understand the bigger picture of what success looks like for the business. For example, what success metrics are they focused on? And what challenges are they facing today in pursuit of driving those metrics? Who are the team's priority member segments?
02
Design Strategic Research Roadmap
Once I've familiarized myself with the business strategy context, I design and propose an intentional research roadmap to meet the team's needs. I share and iterate the proposed research roadmap with cross functional leadership to ensure everyone is aligned.Â
03
Conduct Well-Crafted Studies
(delivered in time to inform decisions)
Following sign off on the research roadmap, I create a more detailed project plan that sequences the studies in an order to give the teams the insights they need by key decision dates. Depending on timeline constraints, I propose different methodologies and approaches (from more scrappy/ quick turn around, to more thorough and robust). I pride myself on balancing rigor with speed to ensure teams have insights they need, when they need them!Â
04
Activate Impact
(and update strategy, if applicable)
I translate complex qualitative and quantitative data into clear, crisp insights and recommendations that drive measurable improvements in the user experience and business metric lifts. But I realize that a single readout presentation alone is not enough to truly maximize impact. So I also have a practice of resurfacing relevant insights over time, such as during product planning cycles and when questions arise in team meetings.